Lugelo Rules

We believe that everyone should have the power to create and share ideas and information instantly, without barriers. In order to protect the experience and safety of people who use Lugelo, there are some limitations on the type of content and behavior that we allow. All users must adhere to the policies set forth in the Lugelo Rules.

Failure to do so may result in the temporary locking and/or permanent suspension of account(s).

Please note that we may need to change these rules from time to time and reserve the right to do so.

The most current version will always be available at Our Rules Policy Page.

1. Content Boundaries and Use of Lugelo

In order to provide the Lugelo service and the ability to communicate and stay connected with others, there are some limitations on the type of content that can be published with Lugelo.

2. Trademark

We reserve the right to reclaim usernames on behalf of businesses or individuals that hold legal claim or trademark on those usernames. Accounts using business names and/or logos to mislead others may be permanently suspended.

3. Copyright

We will respond to clear and complete notices of alleged copyright infringement. Our copyright procedures are set forth in the Terms of Service.

4. Graphic content

You may not use pornographic or excessively violent media in your profile image or header image. Lugelo may allow some forms of graphic content in Storybooks. When content crosses the line into gratuitous images of death, Lugelo may ask that you remove the content out of respect for the deceased.

5. Unlawful use

You may not use our service for any unlawful purposes or in furtherance of illegal activities. International users agree to comply with all local laws regarding online conduct and acceptable content.

6. Misuse of Lugelo badges

You may not use badges, such as but not limited to the "promoted" or "verified" Lugelo badge, unless provided by Lugelo. Accounts using these badges as part of profile photos, header photos, or in a way that falsely implies affiliation with Lugelo, may be suspended.

7. Abusive Behavior


8. Violent threats (Direct or Indirect):

You may not make threats of violence or promote violence, including threatening or promoting terrorism.

9. Harassment

You may not incite or engage in the targeted abuse or harassment of others. Some of the factors that we may consider when evaluating abusive behavior include:

  • if a primary purpose of the reported account is to harass or send abusive messages to others;
  • if the reported behavior is one-sided or includes threats;
  • if the reported account is inciting others to harass another account; and
  • if the reported account is sending harassing messages to an account from multiple accounts.

10. Hateful conduct

You may not promote violence against or directly attack or threaten other people on the basis of race, ethnicity, national origin, sexual orientation, gender, gender identity, religious affiliation, age, disability, or disease. We also do not allow accounts whose primary purpose is inciting harm towards others on the basis of these categories.

11. Multiple account abuse

Creating multiple accounts with overlapping uses or in order to evade the temporary or permanent suspension of a separate account is not allowed.

12. Private information

You may not publish or post other people's private and confidential information, such as credit card numbers, street address, or Social Security/National Identity numbers, without their express authorization and permission. In addition, you may not post intimate photos or videos that were taken or distributed without the subject's consent. Read more about our private information policy here.

13. Impersonation

You may not impersonate others through the Lugelo service in a manner that is intended to or does mislead, confuse, or deceive others. Read more about our impersonation policy here.

14. Self-Harm

You may encounter someone considering suicide or self harm on Lugelo. When we receive reports that a person is threatening suicide or self harm, we may take a number of steps to assist them, such as reaching out to that person expressing our concern and the concern of other users on Lugelo or providing resources such as contact information for our mental health partners.

15. Spam

We strive to protect people on Lugelo from technical abuse and spam. Any accounts engaging in the activities specified below may be temporarily locked or subject to permanent suspension.

16. Username squatting

You may not engage in username squatting. Accounts that are inactive for more than six months may also be removed without further notice.

Some of the factors we take into consideration when determining what conduct is considered to be username squatting are:

  • the number of accounts created;
  • creating accounts for the purpose of preventing others from using those account names;
  • creating accounts for the purpose of selling those accounts; and
  • using feeds of third-party content to update and maintain accounts under the names of those third parties.

17. Invitation spam

You may not use address book contact import to send repeat, mass invitations.

18. Malware/Phishing

You may not publish or link to malicious content intended to damage or disrupt another person’s browser or computer or to compromise a person’s privacy.

19. Spam

You may not use the Lugelo service for the purpose of spamming anyone. What constitutes “spamming” will evolve as we respond to new tricks and tactics by spammers.

Some of the factors that we take into account when determining what conduct is considered to be spamming are:

  • If your updates consist mainly of links, and not personalupdates;
  • If a large number of people are blocking you;
  • If a large number of spam complaints have been filed against you;
  • If you post duplicate content over multiple accounts or multiple duplicate updates on one account;
  • If you repeatedly create false or misleading content;
  • If you are randomly or aggressively following, liking, or Requesting Contribute Rights;
  • If you post misleading links (e.g. affiliate links, links to malware/clickjacking pages, etc.);
  • If you are creating misleading accounts or account interactions;
  • If you are using or promoting third-party services or apps

Accounts created to replace suspended accounts will be permanently suspended.

Accounts under investigation may be removed from search for quality.

Lugelo reserves the right to immediately terminate your account without further notice in the event that, in its judgment, you violate these Rules or the Terms of Service.